A few years after starting my journey into the stock world, I thought I'd put up an update regarding where it's taken me, including providing a few hints to you based on mistakes I've made 'lo these many years.
I had originally gotten into stock around 2011 after taking up photography in 2009. I had heard of folks like Yuri Arcurs making a great living from taking photos that clients would purchase online. I considered this the perfect way to do what I loved while making money at it. Let me say this...getting into the Stock world is NOT a get rich quick proposition! Like any other business, you must pay your dues by honing your skills in that particular field. And unless you've shot for stock before, you'll soon discover it's its own animal that must be tamed so-to-speak.
The best thing about being a Stock Artist is making a continuous income. Although each shot only makes what some would consider a paltry sum, it adds up when sales are coming from all over the world. Plus, the income doesn't end. My photos are selling right now, in fact... As long as you keep current by putting up photos on a regular basis and manage your uploads correctly, you will continued to see steady or increasing sales from across the globe.
Another great thing is the fact that you don't have to pay for advertising, promotion, signage, a store front, or any of those time consuming things associated with a traditional business. My stock sites do all that for me and all I have to do is be a photographer.
Shooting photos are only a small part of being a Stock Artist
One of the most time consuming things will be the post production of your photos. This will include the editing of your works of art and uploading them to the stock site for approval. Also, one of the most important things you can do is to correctly keyword your photos. So now is the time to make yourself a keywording expert! Making the post production streamlined is crucial. Otherwise, you'll find yourself hating that side of things and getting bogged down. It's more than 50% of operating a growing stock business so give it the attention it deserves.
Here are my top five...okay, the first five things that came to mind, but are pretty darn important to remember about being a stock artist list:
1). Don't imitate the style of someone you know is making money as a Stock Artist. Chances are they're better than you, have more client contacts, and have pretty much already cornered the market in their style. Make your own style which will then become your brand that people look for.
2). Set reasonable goals. Start with one money earner like Shutterstock; become a Contributor and start building your empire from the foundation on up. As you move up do your research. Shutterstock has a great program for helping its contributors make sales so take advantage of it.
3). Find a program that will allow you to upload multiple photos to your stock sites as well as being able to add tags. The time it saves is invaluable.
4). Don't be discouraged by rejections. They happen for whatever reason and are not something to give up over, they are something to learn from.
5). Keep building. Research the top earning sites and expand your business (if you want to earn money at stock, consider it a business with growth potential) by becoming a contributor on each of them. You can either import your top earning photos from your first site (a great way to be approved on other sites) or use your expanded knowledge gained and shoot new photos for the new sites. I would suggest keeping as many of the photos in your overall portfolio the same on as many sites as possible. Oddly enough, some sites will accept some photos and reject others so it may become difficult to keep track after you have 500 or more shots up on 15+ sites... Then you can expand into any number of other areas of artistic interest to you including music, illustrations, vector graphics, video and more and even become exclusive with some sites to earn even more.
In my own stock business...
I have a partner who now manages all of the 15+ sites we currently contribute to including keywording of images and uploading them to the various sites. Since our stock presence has continued to grow over the past few years and our shots have sold steadily, we've decided to expand into video (which I will write about in future posts). As such, we have invested in a new camera and lenses (see photo below) which will move us in that direction. It's the new Nikon D610 with a Nikkor AF-S 1:2.8G ED 24-70mm lense that will compliment our current macro and telephoto lenses, making us much more versatile. I'll make sure to write a review on our new investment in a future post. So far...it runs circles around the semi-pro Nikon D80 I've been using since day one 2009!
Remember, DIY is about the process of creation. Being a successful Stock Artist is also a process, so if you really want to make money in Stock, then go for it and keep going with that in mind.
Above all, enjoy what you do.
Thanks for stopping by. See you next time.
dave
PS For anyone interested in seeing our current portfolio on Shutterstock, please click the link on the left-side of the page titled 'Shutterstock'.